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SYLLABUS - Business models in circular economy and Product-Se
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SYLLABUS

M2 EEET : Anal. Eco. Proj. Env. APEME

Business models in circular economy and Product-Se

Année universitaire 2025-2026 - Semestre 1

Code formation : EHMASC12B
Référence formation : 10614
Code RNCP : 38299
Niveau de qualification :
Code enseignement : AMSEEA3E05
Crédits ECTS (Programme d'échange) : 7
Heures face à face : 30.00h
Intervenant : ANTHEAUME Nicolas

1. Objectifs du cours

The course objectives are to introduce the main notions, tools and business models for circular economy and product service systems, and to have the students practice some of them during simulations.

2. Description du cours

Based on course materials selected and prepared by Jean-Claude Boldrini and by Nicolas Antheaume

3. Plan du cours

  • Session 1: introduction (Sept 15, 9h-12h)*
  • Overview of major concepts (circular economy, reverse logistics, ecodesign, functional
  • economy, product-service systems, business models...)
  • Identifying what students know about these notions
  • Presentation of sessions ahead
  • Setting up work groups and choice of topics to be worked upon
  • Session 2: ecodesign (Sept 22, 14h-17h) *
  • Basic principles, ISO 14062 standard
  • Basic Eco-tools
  • Ecodesign economic advantages
  • Session 3: nRs principles (reuse, recycling?) (Oct 6, 13h-16h) *
  • Rs principles: definitions, characteristics, benefits and limits
  • Downcycling / upcycling / isocycling / cascading
  • Fundamental versus relative decoupling
  • Apparent versus real recycling rate
  • Residence time in the economy, net addition to stocks
  • Conditions for efficient recycling
  • Session 4: The functional economy (Oct 21, 14h-17h) *
  • From products to services
  • Decoupling principles, typologies
  • Collaborative consumption
  • Territorial development
  • Dematerialization constraints, rebound effects
  • + Preparation work ahead of Agriplast case study
  • Session 5: Product-Service Systems (PSS) (Nov 3, 13h-16h) *
  • Definitions, typologies, benefits, drawbacks and drivers
  • Sustainable and eco-efficient PSS
  • PSS and BMs
  • PSSs design, implementation and assessment
  • PSS and consumption
  • Session 6: Sustainability transitions and business models (Nov 12, 14h00-17h00) *
  • Transitions, socio-technical transitions
  • Multilevel perspective
  • Sustainability transitions and BMs
  • Transition intermediaries
  • Session 7: circular and sustainable business models, circular innovation ecosystems (Nov 26, 14h-17h) *
  • Sustainable value
  • Value co-creation, junk and uncaptured values
  • Sustainable and circular business models
  • Sustainable and circular BM experimentation and dissemination
  • Eco-innovation dissemination
  • Business models in innovation ecosystems
  • Session 8: Case study (Dec 3, 9h-12h)
  • Agriplast case study
  • Session 9: Case study (Dec 4, 14h-17h)
  • Agriplast case study
  • Session 10 : Case study (Dec 8, 9h-12h)
  • Reboot case study
  • Session 11 : Individuel exam (Dec 11, 14h-15h30)
  • Dates may be subject to changes

4. Compétences visées

  • At the end of the course, students will be able to:
  • understand the guiding principles of the circular economy and relate it to neighbouring concepts,
  • introduce environmental and social value criteria in new products to be designed,
  • offer solutions to reduce resources consumption of products along the whole life cycle,
  • design business models for sustainable product – service systems or ecosystems,
  • cooperate with stakeholders for the transition towards a circular economy or act as intermediaries in sustainability transitions,
  • think and act critically on the circular economy and on product service systems

Consulter la fiche RNCP de cette formation

5. Modalités pédagogiques

Mode d'enseignement : Présentiel

Langue(s) utilisée(s) : Anglais

Méthodes pédagogiques : Cours magistral, Étude de cas, Exposé présenté par les étudiants

6. Modalités d'évaluation

Travail de recherche individuel, Présentation orale, Simulation ou jeu de rôle
(Devoir individuel 50%, Exposé 40%, Jeux de rôle 10%)

Ces modalités d'évaluation sont données à titre indicatif, consulter les MCCC officielles pour plus d'informations

7. Bibliographie

  • Documents provided on the Madoc Platform: https://madoc.univ-nantes.fr/course/view.php?id=53299