SYLLABUS

1. Objectifs du cours

Enabling students to understand the issues, structures and organization of companies and organizations, introducing the main concepts of organizational management and the various management disciplines, offering a first approach to the various management professions (and the career paths leading to them).

2. Description du cours

This course articulates theoretical approaches and case studies

3. Plan du cours

• Introduction
• Chapter 1: Organizations and Management
• Chapter 2 : Business and its environment
• Chapter 3: The company, organization, resources and competencies
• Chapter 4: Strategy
• Chapter 5: Marketing and e-marketing
• Chapter 6: Operations management
• Chapter 7: Information systems
• Conclusion : the business model- Case Study

4. Compétences visées

• Initiation to the mobilization of the main concepts of organizational management within the framework of analyses in: accounting, finance, marketing, strategy, human resources management, information systems
• Initiation to the mobilization of the methods and techniques of current organizational management to prepare and implement organizational decisions.

Consulter la fiche RNCP de cette formation

5. Modalités pédagogiques

Mode d'enseignement : Présentiel

Langue(s) utilisée(s) : English

Méthodes pédagogiques : Cours magistral

6. Modalités d'évaluation

Examen écrit sur table

7. Bibliographie

• David Needle, Business in Context: An Introduction to Business and Its Environment, Cengage Learning EMEA, 2010
• William M. Pride, Robert James Hughes, Jack R. Kapoor, Introduction to Business, South-Western Cengage Learning, 2012
• Andrew Harrison, Business Environment in a Global Context, OUP Oxford, 2009
• Donald J. McCubbrey, Business Fundamentals, Orange Grove Books, 2009